For the social launch of the new QLED TV by SAMSUNG, we created a multipronged video strategy. The concept is: with the new features of QLED any content will be extremely exciting, even the most boring.
Three talents to amplify the message: Filippo Inzaghi, a famous footballer and now football coach. Colonel Giuliacci weather expert on TV for decades and Giorgio Mastrota the most famous telesales on Italian TV.
Agency: WE ARE SOCIAL
Account Manager: Giorgia Ricciardi
Account Executive: Matilde Negrini
Creative Production Director: Daniele Piazza
Art Supervisor: Mattia Lacchini
Art Director: Alessia Milla
Creative: Paola Cantella
Editor: Sabrina Santoro
Writer: Andrea Ruscitti
Production: WE ARE SOCIAL STUDIOS, Grizzly Collective