Embarrassing personal questions at family dinners are one of the typical moments of holidays: “Have you found a real job”?, “Have you finally graduated?”, “Where’s your boyfriend?” are just a few examples of a global and annoying truth.

Polaroid shares its positive, fun and colourful way of living at any time, holidays too. Skipping the most uncomfortable family questions is easy with the light and bright attitude of Polaroid eyewear.

We created a social video-strategy where our protagonists finds the attitude to avoid the embarrassing family questions wearing her Polaroid glasses. We engaged the community, asking what were their "classic questions" with Instagram stories.

The grumpy uncle.
The chatty cousin.
The drama sister

Agency: TBWA\ Italia              
Chief Creative Officer: Nicola Lampugnani      
Creative Directors: Vittoria Apicella, Frank Guarini      
Senior Art Director: Alessia Milla      
Junior Art Director: Eleonora Preziosi      
Copywriter: Silvia Belà      
Client Service Director: Domenico Grandi      
Account Director: Fiammetta Rizzo      
Head of Video and Content production: Cristina Mazzocca