We created a social interactive campaign to celebrate the mosto rough, passionate, audacious and daring love. In Carrera style, we launch: LOVE IS BOLD.

With a social video strategy, we show the boldest sides of love engaging and our community with polls and questions to decide live what will be the next key word of the video manifesto.

CREDITS
Agency: TBWA\ Italia      
Chief Creative Officer: Nicola Lampugnani
Creative Directors: Vittoria Apicella, Frank Guarini
Senior Art Director: Alessia Milla
Copywriter: Silvia Belà
Client Service Director: Domenico Grandi
Account Director: Fiammetta Rizzo
Head of Video and Content production: Cristina Mazzocca
Production company: C41