Through different worlds, absurd and spectacular, and a rapid visual escalation, we created implausible stories, denied by a lapidary “NO” which brings us back to reality.

Cell animation, stop-motion, stained-glass windows, minimal 3D and pixel art are just some of the techniques that, through an ironic and irreverent tone, remind us that with such extraordinary numbers, such as 99% coverage in 4G, there is no need to tell stories: the truth is enough.

"iliad prende anche sulla lunaaa… NO.‌‌ Perché raccontarci storie? Basta la verità."
["iliad took on the moon... NO.‌‌ Why talk nonsense? The truth is enough."]

"Con iliad, ogni giorno è imprevedibile… NO. Perché raccontarci storie? Basta la verità."
"With iliad every day is unpredictable... NO.‌‌Why talk nonsense? The truth is enough."

"I negozi iliad sono in ogni angolo del globo… NO.‌‌ Perché raccontarci storie? Basta la verità."
"iliad stores are in every corner of the world... NO.‌‌ Why talk nonsense? The truth is enough."

CREDITS

Agency: TBWA\ Italia      
Creative Directors: Vittoria Apicella, Frank Guarini
Senior Art Director: Alessia Milla
Junior Art Director: Luca Attanasio
Copywriter: Debora Crestale
Graphic designer: Greta Tomasoni
Account Director: Claudio Mapelli
Production houses: Indiana, Sincromie
Post Produzione audio e Sound Design: Disc To Disc Productions