The new chapter of #driveyourstory is a global integrated campaign introducing the new Carrera Spring-Summer 2022 Collection as an urban trip through NYC. People  drive their own story  towers over the city on a rooftop wearing the daring attitude of the brand.

CREDITS
Agency: TBWA\ Italia      
Creative Directors: Vittoria Apicella, Frank Guarini
Art Director Supervisor: Alessia Milla
Art Director: Eleonora Preziosi, Linda Pugnetti
Copywriter: Silvia Belà
Account Director: Claudio Mapelli
Life style photographer: Riccardo Vimercati
Still life photographer: Gabriele Inzaghi