A global digital campaign introducing the new Carrera Fall-Winter 2021 Collection as a road trip through the desert, with people that - mile by mile - drive their own story wearing the daring attitude of the brand.

Direction Challenge - Mile 4000

On the right way - Mile 8000

Destination Confidence - Mile 12000


To give rhythm to the editing, we used two different approaches: bands for a cinematic mood and frame on frame with black and white background to stress the close-ups of the product.

CREDITS
Agency: TBWA\ Italia      
Creative Directors: Vittoria Apicella, Frank Guarini
Senior Art Director: Alessia Milla
Art Director: Linda Pugnetti
Copywriter: Silvia Belà
Account Director: Claudio MapelliLife style photographer: Riccardo Vimercati
Still life photographer: Gabriele Inzaghi