We built an integrated campaign with real supporters to help increase the stadium subscriptions during a tough sportive moment for both AC Milan and the fans. We created the video manifesto by incorporating the best direct responses from supporters on social media. The supporters that gave the best responses were featured both in the video and on the billboards that covered Milan during the campaign.
Midweight Art Director: Alessia Milla
Senior Creative: Dario Lonardo
Writer: Silvia Ferrari
Production house: BlinkFish