Every year summer hits accompany us through the sunny season reminding us on the moment we spend on holiday.

But what if, for once, this summer hits can tell us where to go on holiday?

With “Le Coliche”, Italian content creators, we created the perfect parody and the first summer hits that suggest all the Italians where to go on holiday.

The campaign was also on TV, pre-rolls and social media. We finally engaged our community to send JAX on holiday thanks to a new GIF stickers set to use on Instagram stories.

This work won several prizes such as Gran Prix and 7 other awards at NC Digital Awards, two Shortlists at ADCI Italy 2019.

Case History
A ostia vacce te - Le coliche parody

Agency: Hello,
Account Supervisor: Nicolò Altizio
Account Executive: Gaetano Gitana
Senior Creative: Dario Lonardo
MidWeight Art Director: Alessia Milla
Writer: Silvia Ferrari